Campaigning is an effort to persuade a defined public group to engage in activities or behaviours that will improve health.
And it’s all about your game plan when making the most of being part of a campaign to raise or maintain the profile of IPC!
We recommend to start with the right combination of people around the table, set your timeline as well as a clear plan to make an impact with the right resources and a targeted dissemination strategy.
We have supported WHO’s World Hand Hygiene Day since it’s launch in 2009, working with a wealth of expertise, from different world class marketing companies, to global communications experts and those in-country who know their audience and want ideas on how to reach them.
Read more on this topic in a freely available slideset (11 slides).
